Unlock the Secrets of Market Research for Product Management

Welcome to the Market Research for Product Management course, a dynamic program designed to enhance your understanding of customer needs and market trends. This comprehensive course, offered by the MTF Institute of Management, Technology and Finance, equips you with essential skills for effective decision-making in the product management process. Through a multidisciplinary approach, you’ll gain actionable insights that drive human-centric innovation and product development.

In this course, you will explore the vital aspects of market research and how it influences product management. Market research is not just about data collection; it’s about transforming insights into strategies that lead to successful product launches. You’ll learn to analyze market size, competitors, and customer preferences, enabling you to identify potential opportunities that enhance your company’s competitive advantage.

Guided by Dr. Alex Amoroso, a seasoned expert in research methodologies and product development, you’ll benefit from her extensive academic and industry experience. By the end of this course, you will not only understand how to gather and analyze relevant market information but also how to apply this knowledge to create products that resonate with your target audience, thereby advancing your career in product management and market research.

What you will learn:

• Introduction to Strategy and Product Development
• Introduction to Human-Centric Innovation
• Understanding Actionable Insights
• Human-centered design thinking
• Data collection techniques for strategic insights
• Qualitative research methods in product development
• Quantitative research approaches for strategy formulation

Course Content:

• Sections: 4
• Lectures: 36
• Duration: 3h 8m

Requirements:

• Use a laptop or mobile phone for better learning experience
• Pen and paper for taking notes and summarizing key points

Who is it for?

• Anyone looking to build a career in Market Research and Product Management

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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