Transform Business Insights with SQL: From Queries to Impact

Unlock the potential of SQL in this hands-on course designed for those who want to leverage data for business analysis. You’ll start by connecting to a SQL database and executing basic queries to answer common business questions such as monthly sales comparisons, identifying top-selling products, and calculating average prices by category.

As you progress, you will dive deep into customer analysis, learning to calculate Average Order Value (AOV) and segment customers based on their engagement levels – from new to frequent and inactive. Utilizing the Pareto principle, you will pinpoint your most valuable customers. Advanced topics will cover year-over-year and month-over-month sales comparisons, cumulative totals, and dynamic rankings to visualize performance effectively.

The course will culminate in a practical mini-project where you’ll apply all learned concepts to decide which products to promote for the next month based on data-driven insights. Not only will you gain SQL skills, but also a practical framework for making strategic decisions based on real business scenarios. Ideal for anyone looking to make a real impact in sales, marketing, and finance using SQL.

What you will learn:

• Connect to a SQL database and prepare information for analysis.
• Perform quick queries to obtain sales data, identify top products, and calculate average prices.
• Analyze customer behavior: average ticket, frequent customers, and Pareto 80-20 segmentation.
• Create advanced analyses such as YoY/MoM comparisons, accumulations, and dynamic rankings.
• Measure key strategic KPIs: best-selling vs. most profitable products, cannibalization, and executive reports.
• Apply what you’ve learned in a real mini-project, deciding which products to promote.

Course Content:

• Sections: 9
• Lectures: 21
• Duration: 2h 17m

Requirements:

• Basic knowledge of data handling (Excel or similar).
• No prior experience in SQL is required.
• Have a database management system installed (MySQL, PostgreSQL or similar).
• Computer with internet connection.
• Accessible course for beginners and professionals looking to apply SQL in business.

Who is it for?

• Business and data analysts looking to make better decisions with SQL.
• Marketing, sales, and finance professionals dealing with large volumes of data.
• Students seeking a practical introduction to SQL applied to real cases.
• Entrepreneurs wanting to understand their business through clear actionable metrics.

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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