Explore Innovative Research Methodologies for Strategy & Development

Welcome to the Professional Diploma in Research Methodologies in Strategy and Product Development, offered by the MTF Institute. This course is designed to equip learners with robust knowledge and practical skills for informed decision-making in the world of business strategy and product design. The MTF Institute of Management, Technology and Finance, headquartered in Lisbon, Portugal, has become a global leader in hybrid education, fostering knowledge in diverse fields such as Banking, Artificial Intelligence, and Digital Transformation.

The course is led by Alex Amoroso, a distinguished expert in research methodologies and product development, who brings both academic excellence and extensive industry experience to the program. Participants can expect to delve deep into structured approaches for gathering and analyzing market data, understanding customer insights, and evaluating competitive landscapes. This understanding is critical for aligning product strategies with real customer needs, reducing risks, and uncovering new market opportunities.

Through a combination of theoretical frameworks and practical exercises, students will cultivate the skills necessary to foster human-centric innovation within their organizations. Not only will learners gain insights into qualitative and quantitative research methods, but they will also develop a well-rounded view of how to drive successful product development and strategic initiatives, ensuring they are well-prepared to make impactful contributions in their careers.

What you will learn:

• Introduction to Strategy and Product Development
• Introduction to Human-Centric Innovation
• Understanding Actionable Insights
• Human-centered Design Thinking
• Data Collection Techniques for Strategic Insights
• Qualitative Research Methods in Product Development
• Quantitative Research Approaches for Strategy Formulation

Course Content:

• Sections: 3
• Lectures: 27
• Duration: 1h 24m

Requirements:

• A laptop or mobile device for accessing course materials
• Pen and paper for taking notes and summarizing key points

Who is it for?

• Anyone looking to build a career in Strategy and Product Development
• Professionals wanting to enhance their decision-making skills
• Individuals interested in human-centric innovation methods

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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