Elevate Your Branding Skills: A Course in Brand Management

In today’s competitive marketplace, understanding branding and brand management is crucial for any professional. This course, designed by a former Global Brand Manager at Sony PlayStation, offers an MBA-level education focusing specifically on branding strategies and tactics. You will gain insights from real-world applications merged with academic research, all aimed at helping you build a robust brand presence.

Throughout the course, you’ll explore essential branding concepts while studying the experiences of established brands. Cases like Lacoste illustrate the complexities of luxury brand management, while lessons in influencer marketing and market penetration strategies will equip you with the tools to elevate your brand in various contexts. The course combines theoretical frameworks with practical approaches, ensuring you can apply what you learn directly to your work or startup.

By the end of this course, you will have a clear understanding of the role of branding in both B2B and B2C environments. Whether you are a marketer looking to enhance your skills or an entrepreneur seeking to launch a successful brand, this course serves as a thorough guide—a mini MBA in branding that will prepare you for success.

What you will learn:

• MBA Level Branding
• Branding
• Brand Management
• Branding Strategy
• Brand Tactics
• Luxury Brand Management
• Fashion Branding
• B2B Branding
• B2C Branding
• How to Grow Your Brand

Course Content:

• Sections: 14
• Lectures: 134
• Duration: 13h 33m

Requirements:

• Moderate level of understanding of marketing and branding.

Who is it for?

• Marketers
• Marketing Managers
• Brand Managers
• Entrepreneurs
• Aspiring Brand Managers
• Brand Marketing Managers
• Marketing Consultants
• Marketing Agencies
• Influencers

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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