Elevate Your B2B Strategy with Account Based Marketing

Attention B2B Marketers, Salespeople, and Entrepreneurs! Are you looking to generate short-term pipeline and revenue? If you’re excited about the prospect of account-based marketing but don’t know where to start, this course is designed for you. I will guide you through the step-by-step process of creating effective account-based marketing campaigns that can generate significant pipeline revenue.

In this course, you will learn how to execute an ABM advertising campaign on LinkedIn, develop a robust account-based marketing strategy, and replicate the success of high-impact direct mail campaigns. With my 11 years of experience marketing for companies like Sony and a Google-backed startup, along with an MBA from the Kellogg School of Management, you will receive practical insights and proven strategies that will help you drive results.

The course includes real case studies, detailed instructions on building campaigns, and valuable advice from a veteran marketing executive. Whether you are a B2B marketer, entrepreneur, or sales professional, this course will equip you with the tools and knowledge needed to succeed in the competitive landscape of account-based marketing.

What you will learn:

• Generate pipeline revenue and qualified leads quickly
• Execute an ABM advertising campaign in LinkedIn
• Develop an account-based marketing strategy for content and email nurturing
• Replicate the success of high-impact ABM direct mail campaigns
• How to do account-based targeting and advertising through Twitter, Google, and Facebook
• Build a targeted list using various methods
• Track performance using the latest ABM-style marketing funnels
• Identify and leverage people who influence your target accounts
• Integrate cold email and other tactics into your ABM campaigns

Course Content:

• Sections: 5
• Lectures: 20
• Duration: 3 hours

## Requirements:

Who is it for?

• B2B Marketers
• Salespeople
• Entrepreneurs

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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