Elevate Your Analytics with Looker Studio

Looker Studio, formerly known as Google Data Studio, is a powerful free data visualization tool that allows you to connect, transform, and present information in a highly interactive and professional manner. This course provides a step-by-step guide, starting from the essentials and culminating in the creation of a comprehensive and optimized dashboard for various business scenarios. You’ll begin by understanding the fundamentals of Looker Studio, exploring its interface, and comparing it with other analytics tools such as Power BI, Tableau, and Excel.

As you progress, you will learn how to connect and configure data sources effectively, employing best practices to define data types and aggregations. You’ll delve into calculated fields, mastering various functions to enrich your reports, including numerical, text, date, conditional functions, and more. Importantly, you’ll also learn how to calculate key performance indicators (KPIs) like conversion rates and month-over-month comparisons. Another key aspect of the course is interactivity; you’ll be taught how to create filters, date controls, dynamic parameters, and custom user options.

Moving into the visualization module, you’ll design basic and advanced charts, including scorecards, tables, bar and line graphs, geographic maps, and more. You’ll discover the technique of data blending, apply visual storytelling principles, and manage themes, typography, and colors for professional branding. The course wraps up with a guided project where you’ll construct a performance dashboard by connecting multiple data sources, designing specific visualizations for marketing, products, and clients, while integrating interactivity and aesthetics. By the end of this course, you’ll be equipped to build impactful dashboards that are ready to share, export, or automate their delivery.

What you will learn:

• Understand what Looker Studio is and when to use it.
• Connect and configure data sources for analysis and reporting.
• Create calculated fields and apply functions to enrich reports.
• Incorporate filters, controls, and parameters for advanced interactivity.
• Design professional visualizations and apply storytelling principles.
• Combine data with blending and optimize dashboards for high performance.

Course Content:

• Sections: 11 sections
• Lectures: 56 lectures
• Duration: 11h 2m

Requirements:

• Have a free Looker Studio account (explained in the course).
• Internet connection.
• Basic knowledge of metrics and business concepts (optional).
• Course designed for beginners, no prior BI knowledge is necessary.

Who is it for?

• Marketing, SEO, e-commerce, and CRM analysts needing interactive visual reports.
• Data professionals who want to use Looker Studio for KPI analysis and presentation.
• Teams looking to centralize information and optimize communication of results.
• Freelancers and consultants who want to deliver dashboards to clients.

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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