Boost Your B2B Success with Conversion Rate Optimization Techniques

Dive into the world of B2B conversion rate optimization (CRO) with this comprehensive course designed to maximize leads and paying customers. Learn how to optimize your entire growth marketing funnel using both tactical and strategic approaches, all taught by an expert with Fortune 100 experience and a master’s level background in analytics.

This course offers real-world examples from successful campaigns, including insights from my work with industry giants like Sony and a Google-accelerated startup. You will discover how to hack growth using strategic CRO insights from tools like SEMrush without the need for extensive A/B testing. Gain the knowledge to avoid common pitfalls and learn the most efficient ways to test, analyze, and improve conversion rates.

With over 11 years of marketing experience and education from the prestigious Kellogg School of Management, I will guide you through psychological principles that drive conversion and share top creative strategies worth implementing. From optimizing pricing pages to preventing customer drop-offs, this course equips you with the skills to enhance your marketing efforts and achieve measurable results.

What you will learn:

• Understand and optimize the entire B2B conversion funnel
• Design and prioritize effective A/B and A/B/N tests
• Apply psychological principles that increase conversion
• Implement quick hacks to maximize conversions without massive resources
• Utilize tools like Google Optimize, VWO, and SEMrush for CRO
• Write and optimize pricing pages and conversion funnels
• Reduce churn and abandonment through product testing and improvements
• Create in-site surveys and interactive content for actionable insights

Course Content:

• Sections: 1
• Lectures: 10
• Duration: 3 hours

Requirements:

• Marketing Experience

Who is it for?

• B2B Marketers
• B2B Managers
• B2B Product Managers
• B2B Entrepreneurs

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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