Boost Your B2B Success with Account-Based Marketing

Attention B2B Marketers, Salespeople & Entrepreneurs! Are you looking to generate short-term pipeline and revenue? Excited about the prospect of account-based marketing but unsure where to start? This course is designed to guide you step-by-step in creating effective account-based marketing campaigns to drive revenue.

In this course, you’ll learn how to generate pipeline revenue and qualified leads quickly. You’ll gain insights into executing an ABM advertising campaign on LinkedIn, theoretically generating millions of dollars in pipeline revenue. The course also covers developing a comprehensive account-based marketing strategy for content and email nurturing, replicating successful high-impact ABM direct mail campaigns, and effectively targeting and advertising through platforms like Twitter, Google, and Facebook.

This course is perfect for business-to-business marketers eager to implement an account-based marketing strategy to boost their pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers will also find immense value in the real case studies, step-by-step instructions, and strategic frameworks provided by an experienced marketing executive with over 11 years in the field. Get ready to elevate your marketing game!

What you will learn:

• Generate pipeline revenue and qualified leads quickly
• Execute an ABM advertising campaign in LinkedIn
• Develop an account-based marketing strategy for content and email nurturing
• Replicate the success of high-impact ABM direct mail campaigns
• Conduct account-based targeting and advertising through Twitter, Google, and Facebook
• Build a targeted list using various methods
• Track performance using the latest ABM-style marketing funnels
• Identify and leverage influencers within target accounts
• Integrate cold email and other tactics into your ABM campaigns
• Scale campaigns to maximize pipeline

Course Content:

• Sections: 5
• Lectures: 20
• Duration: 3 hours

## Requirements:

Who is it for?

• B2B Marketers

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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