Unlock the Power of Google Analytics 4 Today

In this hands-on course, Google Analytics 4 Fundamentals, you’ll learn how to effectively set up, use, and interpret data in Google Analytics 4 (GA4) — Google’s latest and most advanced analytics platform. Whether you’re a beginner or transitioning from Universal Analytics, this course will help you gain the skills you need to confidently navigate GA4.

You’ll start by creating your GA4 property and installing the tracking code using tools like Google Tag Manager or gtag.js. Then, you’ll dive into data streams, enhanced measurement, and understanding how event-based tracking works in GA4. Next, you’ll explore GA4’s core reports — including traffic acquisition, engagement, demographics, and user retention. You’ll learn to analyze where your users come from, what actions they take, and which pages or campaigns are performing best.

Through step-by-step lessons, you’ll gain practical experience with GA4’s Explorations, custom reports, filters, and segments — helping you turn raw data into actionable insights. You’ll also learn to avoid common mistakes and set up a clean, reliable analytics foundation from the start. This course is perfect for marketers, website owners, small business owners, students, and aspiring data analysts. No prior experience with Google Analytics is required! By the end, you’ll be able to confidently use GA4 to make smarter, data-driven decisions that improve your website’s performance and support your marketing goals.

What you will learn:

• Create and set up a GA4 property and add tracking code (GTM and gtag.js).
• Understand the event-based data model and enhanced measurement in GA4.
• Set up and analyze data streams for web and apps.
• Interpret key reports: acquisition, engagement, demographics, and retention.
• Create custom events and conversions aligned to business goals.
• Build explorations, custom reports, filters, and segments.
• Detect and avoid common mistakes to maintain reliable analytics.
• Make data-driven decisions to optimize pages, campaigns, and user experiences.

Course Content:

• Sections: 1
• Lectures: 10
• Duration: 3 hours

Requirements:

• Basic computer skills – ability to browse the web and use online tools.
• A Google account – required to access Google Analytics and related tools.
• Access to a website (your own or one you can practice on) – recommended but not mandatory.
• No prior experience with Google Analytics is required – this course starts from the fundamentals.

Who is it for?

• Beginners who want to learn Google Analytics 4 from scratch.
• Website owners and bloggers looking to track visitor behavior and improve site performance.
• Digital marketers and content creators who want data-driven insights to guide their strategies.
• Small business owners who need to understand what’s working (and what’s not) on their website.
• Students and job seekers pursuing careers in digital marketing, analytics, or web development.

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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