Unlocking Data Insights with Looker Studio

Looker Studio, formerly Google Data Studio, is a powerful and free data visualization tool that allows you to connect, transform, and present information interactively and professionally. This course guides you step-by-step from the basics to creating a complete and optimized dashboard tailored to various business scenarios. Start by grasping the fundamentals: what Looker Studio is, its use cases in marketing, SEO, e-commerce, and CRM, navigate through the interface, and discover key differences with other tools like Power BI, Tableau, and Excel.

As you progress, you will learn how to connect and configure data sources while applying best practices in defining types and aggregations. You’ll master calculated fields including numerical, text, date functions, conditional statements, and regular expressions to enrich your reports. The course emphasizes interactivity, teaching you how to create filters, date controls, dynamic parameters, and personalized user options. In the visualization module, you’ll design both basic and advanced charts: scorecards, tables, bar and line graphs, combined charts, geographic maps, Sankey diagrams, treemaps, and more.

Moreover, you will explore data blending, apply visual storytelling principles, manage themes, typography, and colors for professional branding, and enhance the performance of your dashboards. The course culminates in a guided project where you will create a performance dashboard by connecting multiple data sources, designing specific visualizations for marketing, product, and customer insights, while integrating interactivity and visual design. By the end, you’ll possess the skills to build impactful dashboards ready for sharing, exporting, or automating delivery.

What you will learn:

• Understand what Looker Studio is and when to use it.
• Connect and configure data sources for analysis and reporting.
• Create calculated fields and apply functions to enhance reports.
• Incorporate filters, controls, and parameters for advanced interactivity.
• Design professional visualizations and apply storytelling principles.
• Blend data and optimize dashboards for high performance.

Course Content:

• Sections: 11
• Lectures: 56
• Duration: 11h 2m

Requirements:

• Have a free Looker Studio account (explained in the course).
• Internet connection.
• Basic knowledge of metrics and business concepts (optional).
• Course designed for beginners, no prior BI knowledge needed.

Who is it for?

• Marketing analysts, SEO, e-commerce and CRM professionals seeking interactive visual reports.
• Data professionals wanting to use Looker Studio for analysis and KPI presentation.
• Teams looking to centralize information and optimize result communication.
• Freelancers and consultants wishing to deliver dashboards to clients.

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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