Unleash Your Data Potential with Looker Studio

Looker Studio, formerly known as Google Data Studio, is a powerful, free data visualization tool that allows you to connect, transform, and present information in an interactive and professional manner. This course guides you step-by-step from the basics to creating a fully optimized dashboard tailored to various business scenarios. You will start with the fundamentals—understanding what Looker Studio is, its use cases in marketing, SEO, e-commerce, and CRM, as well as navigating its interface and understanding the key differences from other tools like Power BI, Tableau, and Excel.

As you progress, you will learn how to connect and configure data sources while applying best practices in defining types and aggregations. You’ll master calculated fields, including numerical, text, date, conditional functions, and regular expressions that enhance your reports. With a focus on key performance indicators like conversion rates and month-over-month, year-over-year comparisons, the course ensures you can measure what matters most. The interactivity module teaches you to create filters, date controls, dynamic parameters, and custom options for users, ensuring your presentations are not just informative but also engaging.

In the visualization section, you will design both basic and advanced graphics: scorecards, tables, bars, lines, combined charts, geographical maps, Sankey diagrams, treemaps, and more. You’ll discover how to blend data, apply visual storytelling principles, manage themes, fonts, and colors for professional branding, and optimize the performance of your dashboards. The course culminates in a guided project where you will create a performance dashboard by connecting multiple data sources, designing visualizations tailored for marketing, product, and customers while incorporating interactivity and visual design. By the end of this course, you’ll be equipped to build impactful dashboards ready to share, export, or automate their delivery.

What you will learn:

• Understand what Looker Studio is and when to use it.
• Connect and configure data sources for analysis and reporting.
• Create calculated fields and apply functions to enrich reports.
• Incorporate filters, controls, and parameters for advanced interactivity.
• Design professional visualizations and apply storytelling principles.
• Blend data and optimize dashboards for high performance.

Course Content:

• Sections: 11
• Lectures: 56
• Duration: 11h 2m

Requirements:

• Have a free Looker Studio account (explained in the course).
• Internet connection.
• Basic knowledge of metrics and business concepts (optional).
• Course designed for beginners, no prior knowledge in BI required.

Who is it for?

• Marketing, SEO, e-commerce, and CRM analysts who need interactive visual reports.
• Data professionals looking to use Looker Studio for KPI analysis and presentation.
• Teams seeking to centralize information and optimize results communication.
• Freelancers and consultants wishing to deliver dashboards to clients.

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

👉 Don’t miss this coupon! – Cupón ENEROW126