Strategic Branding in the AI Era

Advanced Brand Theory is a unique course that delves into the intersection of branding and artificial intelligence, guided by Dr. Amar Massoud, a professor with a wealth of experience. This course is designed for professionals who wish to enhance their understanding of modern brand management through a strategic lens. You will learn how to develop powerful brands that resonate in today’s digital landscape, equipped with the latest AI insights and consumer psychology principles.

In a world overflowing with choices, effective brand management is critical. This course goes beyond the mere aesthetics of branding, exploring the strategic, psychological, and analytical dimensions that define successful brands today. You will uncover methods to build and sustain brand equity, along with frameworks that include brand architecture and positioning ladders, ensuring that your brands achieve a distinctive market presence.

By integrating practical tools, case studies, and assignments, you’ll not only grasp complex concepts but also apply them effectively. The curriculum is comprehensive yet approachable, taking you from foundational theories to advanced strategies. Whether you are a brand manager, a marketing professional, or an entrepreneur, this course offers the roadmap you need to create brands that inspire growth and loyalty, making them enduring in the competitive marketplace.

What you will learn:

• Build and apply brand architecture and positioning frameworks to drive differentiation and growth.
• Analyze and track brand equity using tools like the CBBE model, valuation methods, and brand health metrics.
• Incorporate behavioral science, consumer psychology, and cultural branding to shape deep brand meaning.

Course Content:

• Sections: 11
• Lectures: 11
• Duration: 1h 16m

Requirements:

• A basic understanding of branding, marketing, or business strategy is helpful
• Curiosity and willingness to explore how human psychology and brand frameworks intersect.

Who is it for?

• Brand Managers responsible for portfolio strategy and identity
• Marketing Professionals seeking to elevate brand storytelling and performance
• Business Strategists & Product Managers involved in growth planning and differentiation
• Entrepreneurs creating purpose-driven or scalable brands
• MBA Students and advanced learners seeking practical brand-building insight.

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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