Transform Data into Business Insights with SQL

The power of SQL in data analysis is unparalleled, and this course is designed to help you harness its potential for business analysis. We start by connecting to a database and executing basic queries to address common business questions such as month-over-month sales comparison, identifying top-performing products, and calculating average prices by category.

As you progress, you’ll dive into customer analysis by determining average order value (AOV), segmenting customers into new, frequent, and inactive categories, and identifying the most valuable ones using the Pareto principle. In the advanced segment, you’ll learn how to create year-over-year and month-over-month sales comparisons, as well as dynamic rankings and running totals that facilitate performance visualization. We will explore strategic KPIs to differentiate between best-selling and most profitable products, identify product cannibalization, and construct clear and actionable executive reports.

The course culminates in a hands-on mini project where you will apply everything you’ve learned to make data-driven decisions on which products to promote for the coming month. This course not only teaches SQL but provides a practical framework for using data to drive strategic decision-making, merging theory with real-world business scenarios. If you aim to use SQL to impact sales, marketing, and finance, this course is perfect for you.

What you will learn:

• Connect to a SQL database and prepare data for analysis.
• Perform quick queries to obtain sales data, top products, and average prices.
• Analyze customer behavior: average ticket, frequent customers, and Pareto segmentation.

Course Content:

• Sections: 9 sections
• Lectures: 21 lectures
• Duration: 2h 17m

Requirements:

• Basic knowledge of data management (Excel or similar).
• No prior experience in SQL is required.
• Database management software installed (MySQL, PostgreSQL, or similar).
• Computer with internet connection.
• Course accessible for beginners and professionals wanting to apply SQL in business.

Who is it for?

• Business and data analysts seeking to make better decisions with SQL.
• Marketing, sales, and finance professionals working with large volumes of data.
• Students wanting a practical introduction to SQL applied to real cases.
• Entrepreneurs wishing to understand their business with clear, actionable metrics.

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

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