Boost Your B2B Strategy with Account-Based Marketing

In today’s competitive marketplace, businesses need to focus their efforts on targeted marketing strategies to drive sales and streamline lead generation. Account-Based Marketing (ABM) is proving to be a powerful solution, allowing companies to personalize their marketing outreach to a defined group of high-value accounts. This course will offer you insights into how ABM can revolutionize your marketing efforts, enabling you to engage with prospects more effectively and improve your conversion rates.

Throughout the course, you will learn about the essential components of creating a successful ABM strategy. From identifying your ideal customer profile to utilizing tools such as LinkedIn Sales Navigator and Snovio, we will guide you through the entire process. You’ll discover how to automate your outreach efforts, create compelling email sequences, and implement an omnichannel approach that meets prospects wherever they are. With practical exercises, templates, and checklists, you will gain hands-on experience that will set you up for success.

Our expert instructors, with years of industry experience, will share proven tactics and strategies that have worked for countless organizations. You will leave with not just the theoretical knowledge, but also actionable insights that you can apply to your own business. Plus, our lifetime access guarantee ensures you can continue to refine your skills and strategies long into the future, all while enjoying a 30-day money-back guarantee if you’re not satisfied.

What you will learn:

• Understand the specifics of account-based marketing
• How to build an account-based strategy and maximize its efficiency
• What are ideal accounts? How to identify them for promoting your offers
• What is competitive analysis? What methods and tools are available for this? How do you use them
• What the ideal customer profile (ICP) is and be able practically to create for own projects
• How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
• How to use Snovio for collecting the contacts of your prospects
• How to use ad launch and email marketing methods
• How to create an email sequence to attract prospects
• What information you should consider to understand your email marketing results
• What types of follow-ups exist and their benefits for your ABM strategy
• What an omnichannel strategy is and how it is used in ABM
• What are marketing and content funnels and how they work
• Understand how to communicate with accounts to engage them in your product
• What aspects to consider for effective analysis of your ABM efforts
• How to work with analytical tools
• How to use ChatGPT to effectively communicate with clients

Course Content:

• Sections: 11
• Lectures: 49
• Duration: 2h 53m

Requirements:

• It is preferred to have a basic knowledge of the digital marketing industry
• Familiarity with B2B marketing concepts is beneficial, but not necessary

Who is it for?

• Marketers who wish to implement this approach for their marketing activities or work with it in the future
• Business owners who desire to increase the client count and connect marketing with sales
• Account managers and salespeople who want to increase their B2B sales percentage
• Anyone who is interested in understanding the basics of account based marketing.

What are you waiting for to get started?

Enroll today and take your skills to the next level. Coupons are limited and may expire at any time!

👉 Don’t miss this coupon! – Cupón 01DECEMBER2025